Written by: Kushal Deb | Post Date: 2025/02/12 14:22 pm | Reading Time: 4 min
Let us consider a scenario - You are the owner of a small business in India selling handcrafted jewellery or organic spices. Things are going well, but you realize that there’s a much larger world outside. You’ve observed the desirability of Indian handcrafted jewellery and organic spices in the US, or how Ayurveda is the nouveau popular culture in Europe. If only you could sell your products over there…
Good news—you can! And to do it, you don’t need a New York warehouse or a London distributor. Amazon Global Selling (AGS) allows you to sell your products in more than 200 countries, without moving out of your home in India. It will streamline your traditional challenges of international trade- finding buyers, handling logistics and dealing with foreign regulations. Whether you’re a seasoned seller or just starting, this guide will break down everything you need to know to take your business global using Amazon, step by step.
What is Amazon Global Selling?
Amazon Global Selling is an e-commerce exports program that enables Indian exporters to register and sell on 18 Amazon global marketplaces in the United States, Canada, Mexico, Spain, France, Italy, Germany, Sweden, the Netherlands, Poland, the United Kingdom, the United Arab Emirates, Turkey, and Saudi Arabia, Japan, Singapore, and Australia.
How to start with Amazon Global Selling?
Visit the Amazon Global Selling website, (sell.amazon.in/global-selling) and register your business with Amazon Global Selling with your email id and phone number and a few KYC documents such as ID proof (Aadhaar, passport, or driving license), Business address proof (bank or credit card statement), and credit or debit card ( international transaction enabled), Universal Product Code (UPC) - a unique 12-digit code used to identify a product – and brand registrations.
UPC is a type of Global Trade Identification Number (GTIN) that is used universally to identify a product. Other types of GTIN could be International Standard Book Number (ISBN), European Article Number (EAN), Japanese Article Marketplace (JAN) etc. To provide unique GTINs to exporters and Indian businesses, the Ministry of Commerce and Industry, Government of India, set up GS1(Global Standards 1) India, which is affiliated with GS1 Global.
Product Listing
You can either match an existing product listing (if somebody else is already selling the same product on Amazon) or create a new listing (if you are the first or only seller). An Indian exporter can sell a range of products on Amazon global marketplaces across 30+ categories viz, Home Textile, Apparel, Jewellery, Leather, Health and Personal Care, Consumables, Ayurveda, Beauty Products, Toys and Sports Goods, Office products and furniture, Electronics, Books. Each product category requires separate licenses and documents, specific to the destination country, country of origin and shipping mode.
Once your account is set up, create product listings by adding:
An easy-to-use and interactive feature on Amazon, A+ content enables brand owners, who are registered under brand registry, to make visually appealing product listings.
Fulfillment Method
Fulfillment by Amazon - Amazon warehouses, picks and packs, and ships products, manages customer service and returns. It guarantees faster shipping (Prime eligible), helps increase customer trust
Fulfillment by Merchant - You take care of packing, shipping, and customer service. This is best for Low-volume sellers. It requires understanding of international shipping and customs.
Regulatory and compliance documentation
Importer-extractor code (IEC) – A compulsory number assigned by DGFT (Directorate General of Foreign Trade) in India. You cannot export without you.
GST & Tax Documents – Export tax exemptions as per destination or refund claims.
Certificate of Origin- Confirms where your product was manufactured. Some countries offer tariff benefits for specific origins. This can be acquired from the Chamber of Commerce e.g., the Indian Chamber of Commerce, PHD Chamber of Commerce, etc
Set Up International Payments & Taxes
Amazon transfers earnings in your local currency to your Indian bank account via the Amazon Currency Converter for Sellers (ACCS).
Amazon experts have designed Perfect Launch — a set of five programs (Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising) that help generate sales more quickly within a critical timeframe.
“We have been selling on Amazon for three years. Our growth percentage is not in hundreds but thousands”
Mohammed Mobashir, Estalon Leathers.
“We manufacture our products in Coimbatore and sell them in the US, the UK, Germany, and France. This has been possible only through Amazon.”
Srinivasan, Atmos Green
According to the data by Amazon, since 2015, Amazon Global Selling has registered 150,000+ exporters from 28 states, 7 union territories, and 200+ cities across India and selling 400+ million product units. Selling Internationally through Amazon Global is an easy way for Indian Businesses to scale up profitably for Indian businesses to expand their reach and tap into global market.