Ministry of Electronics and Information Technology extended its support to Advaita. Advaita Awards is a celebration of the extraordinary women shaping India’s future. This partnership marks a significant milestone in the journey of Advaita Awards towards acknowledging growth and innovation.

SMB Connect Founder Sandipan Ray and Program Manager Ambika Yadav met with the CEO of MeitY Startup Hub Mr Rajneesh Kumar and Director of Programs, Policy & Partnership at MeitY Startup Hub Surya Kant. They discussed the scope of the Advaita awards and highlighted their vision of the Startup ecosystem. This collaboration brings enhanced resources and expertise, broader networking opportunities, accelerated growth, and increased visibility in the tech world.

Advaita is organizing an award ceremony to encourage the next generation of women entrepreneurs on 19^th November in New Delhi. The platform is key to women entrepreneurs who are creating unique solutions in Manufacturing, Information Technology, Education, Healthcare and Wellness, Retail & Consumer Goods, Food & Beverages, Textile / Apparel,​​​Media, Telecom, Hospitality & Tourism, Import and Export. The platform will provide women entrepreneurs an opportunity to learn from industry experts, to increase their knowledge of strategic planning, financial operations and human resource management.

The collaboration aims at a future where women entrepreneurs lead India’s economic and social transformation and excel in business leadership.