In this interview, Shadaab outlines AND Consulting's end-to-end services: opportunity assessment, competitive analysis, investment readiness, financing, and new implementation support for customer acquisition and go-to-market. 

He warns MSMEs against scaling mistakes like uniform playbooks across markets, founders over-multitasking, and un-researched expansions. Consulting shines at inflection points when growth stalls, via demand validation, internal diagnostics, and 360° mindset shifts. 
Key advice: Track financial metrics (cash cycles, working capital), stay "document-ready" for schemes, and leverage ecosystems—think big, build for scale. 
Pooja Kundoo, Editor, SMBConnect facilitates insights on formalizing processes, resisting change, and preparing for competitive battlegrounds.